A simple guide to set a basic foundation for the tone and look of your brand. Although aesthetics should never stop you from starting to spread your message, this is a really easy-to-apply starting ground for anyone. No design skills needed.
You’re stuck in your head with 250 different starting points and not a single sign that you’ll make up your mind anytime soon. Here’s how to work past the kind of overthinking that kills your vibe and paralyzes you.