Contact & Business Info
Here, we'll basically just go over who you are, who will be involved from your team, and your company profiles.
The name of the decision maker and main point of contact for successful completion of this project.
Names of anyone else who be directly involved in the communication for this project
Please list anyone else within your team who will be part of this project such as your head of marketing, business partner, etc.
Laying Out The Fundamental Pillars of Your brand
This is where we lay out the main foundations for your brand such as what you do and how you wish to be viewed as a brand.
Describe what your brand does. Be as specific as possible.
EX: Diana Gets Social is a graphic design studio specializing in creating graphics & content to support a brand's online presence.
What’s your brand’s ultimate mission besides generating revenue?
EX: Our mission is to help brands showcase their worth by getting their social media presence looking the part. We want to be a true example of the power of great design which we believe is often underestimated by many business owners.
List at least 3 values your brand wishes to embody
EX: Integrity, connection, creativity, transparency, quality, and social responsibility.
What makes you feel frustrated or confused when it comes to designing content for your brand?
EX: You have no clue how to make a template, pick colors, and are absolutely pressed on time. You just want someone who can understand your vision and do it for you or give you an easily customizable template.
Your Brand’s Competition & Competitive Advantages
We're about to dig deep into who your competition is and why as well as what makes your brand special.
What's your brand's story?
Think of experiences that have shaped you that could contribute to what gave birth to your business. You don't have to get uncomfortably personal but think more of what's the persona you want to convey or why do you do what you do?
Which other brands would you consider your competitors?
Name brands that are similar to yours. So if you're a personal trainer, who are other trainers you could consider competition and why for each?
Is there anything specific you like about your competitors content? (clean minimalistic look, bright pops of color, original graphics like infographics, etc)
Let me know which brand you admire and the qualities you admire from them that you'd like to translate into your own style of branding.
Understanding Your Target Audience
Describe your target audience as specifically as possible.
Factor in things like their age, marital status, financial status, gender, sexual orientation, and anything else you’d consider a defining factor for who you want to speak to.
What kind of lifestyle does your target audience tend to have that might be in alignment with your own brand's lifestyle?
Describe what their weekdays, weekends, and interests might include. Maybe you're both coffee shop lovers or outdoorsy.
Think of your audience’s deepest desires & struggles. What are the main ones that you can help them solve?
Describe the struggle/desire and how your brand comes in.
What does your target audience value and look for in a brand?
EX: honesty, transparency, humor etc
Name 3 to 5 brands your target audience is likely to incorporate into their own lifestyle.
EX: My target audience is likely to shop at Whole Foods and make eco-friendly purchases from brands like beauty, love, planet. They probably avoid Starbucks and opt for supporting their favorite local coffee shop. They might also get clothing from stores like Everlane, Anthropologie, and Planet Blue with the occasional Target haul.
Name 3 to 5 entertainment, news, or pop culture websites your target audience might visit.
EX: They love sites like The Verge for their tech news, Vox for easy-to-understand news, and HuffPost for their culture & life columns.
Name 5 social media pages your target audience is likely to visit. Explain why for each.
- @garyvee because of his brutally honest way of educating.
- @LauraClery because they love stupid puns and a weird sense of humor
- @freelancingfemales because of the opportunities, mentorship, and valuable resources
- @jayshetty because of his spiritual views on life
- @cannabisnow because of the tasteful delivery on industry news
What are some pages within your niche whose look you like? Describe why for each.
What are some brands whose look you like? Describe why for each.
Is there anything you do love currently about your brand’s look? If so, what is it and why?
What emotions do you want to convey through your branding?
EX: I want to convey friendship, acceptance, and relaxation
Are there any colors you want to carry over into your branding? If so, what do they mean to you and do you think they mean the same thing to your target audience?
EX: I love using blue in my branding because it symbolizes trust. I think my audience gets it too.
List 5 social media pages whose look you love and explain why for each
I love @honeybook because of how they keep consistent branding through a pop of color in their pictures. They have a very light and playful feel to them.
I love @stylesprinter for how they incorporate floral prints and vibrant colors.
I love @syattfitness captions not so much because of the actual design but more the amount of personality felt in his content. he has a thing for all things Harry Potter and has built a persona around that.
Is there anything specific you're just dying for me to create for you or that you want me to know? Basically, if there's something on your mind you want me to know related to your brand and its content, tell me here ;)
Maybe you want one of those fill-in-the-blank GIF stories or a Facebook page cover. We'll go over this more in detail anyway when we talk!